Creating iOS apps begins with clarity: who will use it, what problem the app should solve, and which scenario must be addressed in the initial release. A thorough discovery phase helps define the MVP scope, pick the appropriate architecture, and avoid features that seem impressive on paper but don't enhance actual usage.

After the foundation is in place, attention moves to how the UI behaves, performance, and reliability across different iPhone models and iOS versions. Uniform navigation patterns, disciplined state management, and well-planned integrations (payments, authentication, analytics, backend APIs) make the product easier to maintain and scale after it hits the App Store.